Question: PART 1
Part 1A: Based on the new hotel concepts which you have toured and had meetings with in Amsterdam, provide a detailed insight into one of the following concepts (Sir Adam*, Zoku*, Moxy*or Residence Inn by Marriott*). Your personal observations and feedback should include the following:
The person you met with and / or who gave you a presentation.
Overview of the owning company (or people in control of the hotel) - areas of investment, interest, company history.
Type of brand affiliation and relationships
Development Plan of the company - countries, brands, business model.
Concept description - rooms, public space, services, staffing, philosophy.
Location description - pros and cons.
Differentiating factors / USP's.
Part 1B: All of these hotel concepts* in Part 1A are part of a mixed-use development. For one of theconcepts*not selected in Part 1A, explain the overall mixed-use development in detail including:
The overall mixed-use components, layout, various tenants (if applicable), etc.
The benefits to the real estate owner.
The benefits to the hotel concept/ operations.
PART 2: Select two of the following concepts to compare and contrast: Hilton Amsterdam Airport, Conservatorium, Kimpton, Generator.
Explain the following:
Name and type of ownership company:
Type of brand affiliation, and relationships:
Description of the concept - product, services, philosophy:
USP and differentiation factors:
Which one you consider more innovative and why?
Which one would you choose to invest in from an owner perspective and why?
PART 3: Part 3A- Based on your meeting at Booking.com:
Provide details of who we met with their roles and background.
Background / history of the company from founding until today (2018).
Explain the role of Booking.com in terms of:
- Branded hotel companies
- Independent hotels
- Innovation and product development
- Employees
- Revenues
- Expansion
- Why they are so successful
Part 3B- Based on your meeting at Host, explain:
Who we met with and their roles?
What is Host in terms of a type of company?
What is Host's ownership strategy?
What are its limitations?
Why is Host so successful?
PART 4: In your own words, describe your overall learnings from this Fieldtrip, benefits, and experiences.
Additional points: originality, presentation, use of diagrams, pictures, references, unique insights
Information related to above question is enclosed below:
Attachment:- Hotels.rar