Question 1: Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
Question 2: Chart the growth and development of e-Marketing in your selected industry.
Question 3: Evaluate the key external factors (technological, competitive, social, cultural, environ-mental, legal or political) that have spurred or inhibited the development of e-Marketing.
Question 4: Assess the level of commitment to e-Marketing for your chosen industry versus other types of industries (for-profit, not-for-profit, governmental).