Overcoming the liability of foreignness


Assignment:

Examine the role that the concept of foreignness plays in an organization's decision to enter into a foreign market. Suggest two (2) actions that a foreign firm can take in order to overcome the liability of foreignness. Please provide a rationale for your response.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Overcoming the liability of foreignness
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