Overcome post-purchase dissonance


Problem: Conduct research to learn about other strategies that marketers use to help buyers overcome post-purchase dissonance. Based on your research, pick five strategies that you think are the most effective in reducing post-purchase dissonance for one of the following:

New car / House / Electronic appliance, such as an air conditioner

Prepare a report explaining these strategies and the reasons you think they are effective and provide examples to support your arguments.

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Other Management: Overcome post-purchase dissonance
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