1) PepsiCo's relationship with its bottlers- the firm produces the bulk concentrate and sells it to the bottlers for production. Pepsi also owns some of its own plants as well.
2) Specific costs of production profitability and output decision related to Pepsi from Annual report (attached).
3) Overall market share; Discusses the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time.