1. Overall goals that consumers may have when evaluating alternatives could include…
a. Maximize the accuracy of the decision
b. Maximize the ease of justifying the decision to others
c. Minimize the amount of cognitive effort expended during the purchase decision
d. Minimize the amount of negative emotion experienced during the decision process
e. All of the above
2. In Ten points, clearly explain necessity motives and opportunity motives of entrepreneur.
3. ___________________ suggests that many business-to-business buying decisions are subject to the buying patterns of ultimate consumers.
a. A trend
b. Derived demand
c. Elasticity
d. Reverse decision-making
e. Ring decision-making