1. What role can top management play in helping a company achieve superior efficiency, quality, innovation, and responsiveness to customers?
2. Over time, will the adoption of Six Sigma quality improvement processes give a company a competitive advantage, or will it be required only to achieve parity with competitors?
3. From what perspective might innovation be called "the single most important building block" of competitive advantage?
4. What are the main differences between a lowcost strategy and a differentiation strategy?
5. Why is market segmentation such an important step in the process of formulating a businesslevel strategy?