Assignment: Social Media
Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare and that of the society to which they belong(Gillespie& Hennessey, 2016). For this assignment choose a global cause you know of, are passionate about , or interested in learning more about. For example global causes and what has been done, please reference WPP's website. WPP is a global marketing firm based in the UK.
In this case study you should
1. Introduce the social cause and share general information about the cause and what has been done to overcome any issues .
2. Determine who the target market is for your social marketing program would be and share information (including demographics) about the target maeket.
3. Share what the messaging should be to the target market
4. Outline three channels for dissemination of this message
5. Create a sample twitter post to promote the social marketing being used
6. Indicate what he success measures for this social marketing cause would be ( be specific)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.