Assignments:
Please respond to the following questions: each question around 350 words
1. Identify a list of products you believe failed because of poor marketing channel decisions. Explain your beliefs.
2. Identify two products you are familiar with. Outline the supply chain for each product. If you need to, use the Web to research the products in more depth. Then discuss in your written response how you believe the supply chains could be used to create additional value for customers.
3. Direct-to-consumer advertising for pharmaceuticals is a pull strategy designed to get consumers to ask their doctors to prescribe certain medications. What are the pros and cons of this practice? Are there always pros and cons to a pull strategy? What might the pros and cons be for a push strategy involving pharmaceuticals?