Question: Outline the steps involved in developing successful e-business Web sites, and identify methods for assessing Web site effectiveness. Businesses establish Web sites to expand their customer bases, increase buyer awareness of their products, improve consumer communications, and provide better service. Before designing a Web site, a company's decision makers must first determine what they want to achieve with the site.
Other important decisions include who should create, host, and manage the site; how to promote it; and how much funding to allocate. Successful Web sites contain informative, up-to-date, and visually appealing content. Sites should also download quickly and be easy to use. Finally, management must develop ways of assessing how well a site accomplishes its objectives. Common methods of measuring the eff ectiveness of Web sites include profi tability, click-through rates, conversion rates, and engagement.