Discussion questions:
1Q. Imagine you have been hired to manage the PR function for a startup company specializing in environmental concerns and preservation. Develop a high level PR plan that will carry you through the first six months of the company's launch. Keep in mind initial startup tasks that might include reaching out to key stakeholders or customers, or explaining the nature of your company to others.
2Q. What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm's ability to successfully build relationships across cultures? How can this type of dilemma be solved?
3Q. Outline the five-step process involved in issues management and how to communicate and plan in a crisis. Why is the implementation of a five-step process important in PR success?
4Q. Explain the role of the PR team in advertising? What are the benefits of including PR representation on an advertising team? What are the potential obstacles?
5Q. what is the role of the PR team in compiling a company's annual report? How important is it to include PR representation in compiling these reports?