Analyzing the Marketing Environment
Assignment
This chapter outlines how companies identify opportunities to develop marketing strategies and tactics that attempt to respond to multiple developments and changes in both immediate environments. Please apply these theories to the following questions.
Looking at Whole Foods identify how they did following:
1. Outline how whole foods addressed the immediate environment specifically covering how the company, competition and corporate partners affect their marketing strategy.
2. Explain how Whole Foods considered their macro environment (Culture, Demographics, Social/Economic/Political and Legal, and technology) when they made decisions about the business strategy.