a) You work for a medium sized U.S.-based firm that manufactures high quality bicycles. You have been tasked with examining the feasibility of entering India. Explain the process you would follow to make a recommendation on whether or not to enter India.
b) Assume that your analysis has led your employer to indicate that you should enter India. Your employer has asked you to draft an analysis of what strategies should be implemented with respect to the marketing mix variables. Outline a plan incorporating key elements relevant to each marketing mix variable.