Outline a marketing plan for sleep. Yes, you need to market sleep! You need to convince people to sleep more! Remember that marketing does not necessarily relate to selling products for money, marketing also relates to ideas and the price can be not monetary. Your plan should follow the Marketing Matrix and end up with a specification of the actual tactical marketing steps you would be taking, such as “packaging” and looks of the product (a virtual thing like sleep also has “looks”), pricing strategy (decide if you want to charge actual $$ or name another price), a slogan that suits the direction you chose and expresses the positioning, and the media you will be using. Remember to remain consistent across the whole process!