Outline a market research strategy for tata nano, Marketing Management

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Outline a market research strategy for tata nano

Discussion:

India's Tata manufactures a car called Nano (check via Google). Tata wants to know if there is a market for the car in Libya. Outline a market research strategy that you would recommend to them. Which method do you prefer: qualitative or quantitative research? Why?

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Marketing Management: Outline a market research strategy for tata nano

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