Problem 1. Why is important for an organization to communicate quickly and honestly in a crisis situation? Give examples on how this has been done effectively or ineffectively from news events you may remember or were a part of a company.
Problem 2. Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management?
Problem 3. What types of interference (noise) might a PR professional experience in the communication process? Why is feedback critical to the communication process?