I'm doing a powerpoint presentation, it's about Action-Cal, here the whole deal:
The beverage unit has been using the following channels to distribute its product line:
Direct sales: restaurant chains, hotel chains, under the Conglom Mixer brand
Indirect sales: to other beverage manufacturers, who re-label the product and sell it to consumers under their own brand; for example, "El
Commanche Margarita Mix".
There's a big difference between cocktail mixers and kids' drinks; hence, I'm trying to formulate a channel marketing strategy for Action-Cal. I'm working with several other marketing strategists. What are some strategies included for the following:
- marketing channel(s) that will be used to distribute that product and the reason why these channels were selected
- objectives of each channel selected
- plans for managing and motivating the channel members
- plans for evaluating channel members