Organizations current marketing strategy


Problem: The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. does targeting one or the other group make sense in light of either of the proposals you have just drafted? Describe which (if either) of the strategies should be a part of your marketing proposal. Describe opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. Describe either or both of the opportunities compliment or conflict with the organization's current marketing strategy. Describe recommendations you would make to the CEO concerning the two proposals.

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Marketing Management: Organizations current marketing strategy
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