Q1. What are the differences between organisational buying behaviour and consumer buying behaviour? Use examples to illustrate and support your answer (700 words)
Q2. it is vitally important to analyse the marketing environment before making marketing decisions. What are the internal and external factors that are included in these analyses and explain why it is important to understand them. Use examples to illustrate your answer.(800 words)
Q3. Describe clearly the process of market segmentation, targeting and product positioning, and explain why it is important to go through this process before launching a new product into the market place? (700 words)