Option #1: SWOT-Driven Strategic Planning (product-based company)
SWOT analysis is a comprehensive tool that helps managers develop a strategic focus for an organization's marketing efforts.
Using the information learned this week, generate a SWOT analysis on a product based company of your choice, using its latest publicly available information along with research on the company's strategic position in the market.
In a well-written 2 - 3-page paper supported by at least one scholarly journal and two additional sources, you will:
- Provide a brief summary of company's history.
- Describe its strengths, weaknesses, opportunities, and threats, using specific examples and references.
- Include a company video (such as an advertisement) as an example of its strategic focus.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with APA Style.