Case Scenario: You have been hired as a consultant to help ABC Health, Inc. design appropriate benefits packages for three different groups of its employees. Your job is to advise the company on which benefits to offer to the three groups of employees in order to optimize motivation and productivity.
The groups are:
1. Health care professionals.
2. Contingent or temporary workers.
3. Night-time custodial staff.
What research strategies will you use to gather information from members of these groups about what would motivate them and what problems must you overcome in gathering data from each of the groups?