Topic: Case Study 2 – Starbucks
Starbucks assignment questions to assignment questions to discuss.
Starbucks detected an opportunity in the social and cultural environment that facilitated their success. Elaborate on this statement.
Starbucks competitive situation has changed over time as the market and industry have changed. Use Porters Five Forces Model (p. 73) to analyse Starbucks current competitive situation. Do you think that their current competitive situation was always like this? What do you think might have been the competitive situation when Starbucks first began?
Starbucks have had to change some of their marketing strategies over time as the market has changed. What are two of their marketing strategies to compete in dynamic market.
See this link to answer this case is very important.
Case study starbockse:
https://www.youtube.com/watch?v=KrYFdRNgp5w