Question: To date, all of your non-US business has come from the company's direct-marketing website. Based on that success, the VP of Marketing is ready to consider targeting "underserved" countries in different regions of the world. Possibilities include:
- Asia: Korea, Vietnam, Malaysia, Pakistan
- Eastern Europe: Poland, Slovakia, the Czech Republic
- Latin America: Colombia, Chile, Cuba
What are some of the opportunities and challenges associated with these regions and/or countries? You can focus your comments on either one region or two countries.