Opinions and positions of ries and trout


I wanted to know if you have read or have knowledge of the book Ries and Trout "Immutable Laws of Marketing".

For my discussion, I need the thoughts on the opinions and positions of Ries and Trout. Do their laws still apply? Consider how we communicate and respond in the 21st century, do basic laws of marketing change over time?

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Business Law and Ethics: Opinions and positions of ries and trout
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