Opinion regarding his guilt or innocence is sharply divided


You may recall the criminal trial of O.J. Simpson. Opinion regarding his guilt or innocence is sharply divided around the world.

1. Is this an ultimate example of effective persuasion skills? Why or why not?

2. How much of the trial attorneys’ efforts was negotiation?

3. What public relations efforts were undertaken? To what effect?

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Operation Management: Opinion regarding his guilt or innocence is sharply divided
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