Question 1. Let's evaluate the operating industry of Overstock.com using Porter's Five Forces model (which, as you know, is a useful framework for performing analyses of the conditions extant within the industry - or operating (micro) - environment).
Question 2. Using PEST, evaluate Overstock.com's remote environment. As you know, PEST is a useful framework for evaluation of the more distant, more remote (macro) environmental opportunities and threats that confront an organization.
Question 3. Conclude your assessment about the overall environment. Is it more or less favorable for Overstock.com? Give your ranking from 1-10 (in which 1 = vast gloom and doom for this company; 10 = Huge bonus this year! Opportunities abound!). Where do you currently place Overstock on this scale.