Opening Vignette Exercise: This chapter’s opening vignette described United Parcel Service’s social media recruiting strategies. Working in your teams, answer the following questions. Be prepared to share your answers with the class.
1. What metrics do you suggest UPS track to optimize its use of social media in sourcing talent?
2. What are some advantages and disadvantages of UPS using social media almost exclusively to source drivers and package handlers?
3. What other sourcing strategies for drivers and package handlers do you think would be effective for UPS?