Task: Assume you are an established manufacturer of an industrial product (as opposed to a consumer product). You are thinking about opening distribution channels in foreign markets, and maybe even establishing an overseas office..
1) Search the web and list two competitive intelligence consulting firms that you will recommend to your VP to help you better understand the 'lay of the land' (include the URL).
2) Explain the features of the firms that attract you (ignore price...assume you have deep pockets
I remember a commercial that said that 90% of the cars produced by a particular company were still on U.S. roads. That sounds like great longevity.
But, does it still sound as good if you know that 95% of the firm's cars were sold in the last 3 years?
Another example: 3 out of 4 dentist reccommend it. That makes you think that most dentist reccommend the product.
1.) Do you know of any other examples of data being used inappropriately?