Online shopping has advantages. But, over use of online shopping resulted in mis-use as well.
Many online customers have withdrawn themselves from online purchases because they faced some bitter experiences such as delay in the consignment, no huge price variations, no "feel" factor on the purchased items, lack of interaction on the purchase and finally data insecurity while doing online payments" which is most profound.
How do you believe marketers can overcome such formidable obstacles that you have described herein?