Online shopping-bricks and mortar


Problem: Books and computer software products sell effectively on the Web. Publishers and third parties sell both from sleek websites all over the world.

Interview 3 consumers, one from each of the following age groups:

18-25 year old
26-45 year old
46 years or above (you may vary the ages slightly)

Determine which they purchase more of online: books or software. Be sure to find out reasons behind their answers.

1-Do they prefer buying from websites and having products delivered?

2-Is shopping at a bricks and mortar establishment preferable?

3-Do they do a little of both: online shopping and bricks and mortar?

For your post, compare and contrast responses. What are the implications for sellers? (3 paragraphs total for the post)

Please to provide reference and citation in APA style.

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