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Online retail purchases by consumers can be the result of

Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______.

becoming a member of a research group that evaluates new products
participating in a buying cooperative
becoming a secret shopper
using a shopping "bot" to search for a product at locations with the best price

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