Problem: Amazon grocery is the on line grocery division of Amazon.com. Aldi is a brick and mortar grocery. You are to use the table below to compare and contrast Amazon and Aldi on the following points:
Q1. Demographic, economic, and socio-cultural trends and changes. Explain how each organization has interpreted these trends and changes in its choice of strategy?
Q2. Is their strategy affected by the amount of advertising they do on television and the internet?
Choose one of these organizations that you think is currently positioned better and explain why?
1. What strategy would you recommend for the organization you chose based on recent trends and changes?
2. How can these strategies improve that organization's image as a "corporate citizen" within the community?
- Demographics
- Socio-cultural
- Economics
- Advertising
- Better Positioned
- Recommended Strategy for the better positioned
- Recommended "Corporate Citizen" action for the better positioned