One psychological pricing tactic is just-below pricing it, Marketing Management

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One psychological pricing tactic is just-below pricing it

One psychological pricing tactic is just-below pricing. It is also called "9-ending" pricing because prices usually end in the number 9 (or 99). In a small group, have each member select five different products and visit a store to find the price of those items. Is there a variation among the items and stores with regard to 9-ending pricing? Why do marketers use this pricing tactic? (AACSB: Communication; Reflective Thinking)

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