You are the new Chief Information Officer at a mid-sized community medical center. One of the many possible improvements that the CEO is discussing with you is the introduction of e-prescribing, that is, the transmission of prescriptions from doctors to pharmacies over a secure Internet network via computers or hand-held devices. While not resorting to stereotypes, the CEO expressed concern that some of the more senior physicians may be the hardest to involve in the change. What suggestions do you have for the CEO as to how to smooth this transition for senior physicians or other physicians reluctant to change their prescribing practices?