1. One disadvantage of radio as an advertising medium is:
lack of prominence.
cost.
lack of friendliness.
the need for repetition.
2. One advantage of personal selling is:
success is not measured just by sales volume but also by customer satisfaction.
top sales people use an indirect approach to close the deal.
the sales person knows what the company wants and works for company's perspective.
All of these
3. One of the disadvantages of using transit advertising is its:
limited appeal.
narrow exposure.
lack of repeat exposure.
high cost.