One of the common uses of customer relationship management, Other Subject

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One of the common uses of customer relationship management

One of the common uses of customer relationship management (CRM) in consumer markets is to rank customers on profitability or lifetime value measures. Highly profitable customers get special attention, whereas unprofitable customers get poor service or are often “fired.” What are the ethical and social issues involved in these practices? Could CRM be misused? How and why?

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Other Subject: One of the common uses of customer relationship management

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Recent Questions Asked Other Subject

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Other Subject: One of the common uses of customer relationship management

Reference No:- TGS0630208

Recent Questions Asked Other Subject

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