One of the challenges for creative ad designers is to


One of the challenges for creative ad designers is to demonstrate a product whose main feature cannot be seen by the consumer. Suppose you are an art director on an account that sells shower and bath mats with a patented system that ensures that the mat will not slide (the mat's underside is covered with tiny suction cups that grip the tub's surface). Brainstorm with your classmates (as you would in a real advertising environment) some ways to demonstrate this feature in a television commercial. Find a way that will satisfy the demands of originality, relevance, and impact.

Class: Advertising (MK380)...PLEASE CITE REFERENCES WITH YOUR ANSWER.

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Operation Management: One of the challenges for creative ad designers is to
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