Marketing Principles
Supermarkets Incorporated : CNBC Original documentary
1- Name and describe at least two different types of retailers that are profiled in the video.
Retailer type one:
Retailer type two:
2- One of the biggest trends in retailing includes the growing importance of retail technology. Describe the various ways the video speaks to these advancements, AND the two extra reading articles on e-learning. What might be an ethical issue associated with current retail technology trends? Will knowing about the technology that retailers use have any impact on your consumer shopping behavior? Why or why not?
3- Martin Lindstrom is one of several experts interviewed in the video and discusses the various ways that retail stores are designed to impact shopper behavior. What are some of the strategies that retailers are currently employing and how does Lindstrom suggest you “outsmart” them?