One marketing strategy that is aimed toward encouraging the consumers to make repeat purchases from the company is to have the company's product operate with only certain attachments or requires a specific brand itme to operate. One example is a mop that includes a starter kit that comes with certain napkins and the consumer is required for buying refills.
Can you think of 1-2 other ways that a company can "dangle a carrot" to prospective customers, or maximize loyalty from current ones?
(The answer should be a minimum of 150 words.)