1. One disadvantage of using a global advertising agency is that
A. such an agency isn’t knowledgeable about local values, traditions, and customs.
B. the large size of the global agency creates an impersonal approach.
C. the agency is located far away from many of its clients.
D. it may be difficult to adapt domestic campaigns for international markets.
2. A discussion session of six to twelve target customers who have been brought together to come up with new insights about a good or service is known as a/an
A. audience profile. C. focus group.
B. concept test. D. coolhunt.