Once we have an understanding of the consequences, then we get to the big step of making the decision by evaluating our alternatives and making tradeoffs. The Lecture describes the even swap method for making tradeoffs. I have found that this approach works well for personal decisions, but becomes quite cumbersome when applying it to complex business decisions. The Lecture also describes the weighted scoring model approach to tradeoff analysis, which is used extensively in the business world. Let's be sure to understand both approaches. Here is the link to the Part II recorded lecture: Part II: https://dvg.adobeconnect.com/p8cmzp0vck7/ We can discuss the example in the Lectures, or you or I can introduce another situation to explore these two approaches. I look forward to your examples regarding evaluating alternatives and making tradeoffs!