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On your way to a restaurant you notice a billboard

On your way to a restaurant you notice a billboard advertising a local gym. There is a picture of a fit, young man and woman in workout clothes, laughing. To one side is the name of the gym, and on the other is the following sentence:"Who Says Working Out Can't Be Fun?" Which of the two basic kinds of advertisements would this fall under? Why?

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Dissertation: On your way to a restaurant you notice a billboard

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