On Proctor and Gamble, Identify and analyze the most important trends from the general environment; the industry and competitor assessment; as well as the internal assessment and corresponding strengths and weaknesses found based on such assessment (Hint: Five Forces Assessment). Be sure to include the major threats and opportunities facing your organization based on how the trends impact your business. Identify the Strengths / Weaknesses (internal environment), Opportunities / Threats (external environment) and summarizing your findings. Your environmental analysis, general and industry, should take into account, at a minimum, the following factors: local/regional/national trends impacting your industry and/or firm.