On its website figure 18 a company promises to deposit cash


Discuss the ethics of an advertisement.

On its website (Figure 18), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?

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Finance Basics: On its website figure 18 a company promises to deposit cash
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