Oleary argues that data analysis should be approached as a


O'Leary argues that "Data analysis should be approached as a critical, reflective, and iterative process that cycles between data and an overarching research framework that keeps the big picture in mind." Using a few paragraphs explain the main concept of the statement. Explain the consequences of not looking at the big picture. What can happen when looking at the wrong data?

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Business Management: Oleary argues that data analysis should be approached as a
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