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offshore outsourcing decisions1what criteria

Offshore outsourcing decisions

1.What criteria should company management consider when making offshore outsourcing decisions?

2.What are the advantages and disadvantages of using licensing as a market entry strategy? Give examples of companies from two different countries that use licensing as a global marketing strategy.

3.What is meant by the phrase global strategic partnership? In what ways does this form of market entry strategy differ from more traditional forms such as joint ventures?

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