1. Rory likes to study with her favorite country music station as “background noise”. The station’s sponsor this week is Milkland Fresh Cheeses. When Rory goes grocery shopping, on an impulse, she decides to buy Milkland cheddar cheese, but isn’t really sure why she prefers this brand. This is an example of:
a. push marketing
b. the central route to persuasion
c. the vividness effect
d. neuromarketing
e. the peripheral route to persuasion
f. non-compensatory processing
g. spooky magic
2. Of these examples, the best illustration of the concept of “lateral marketing’ is:
a. P&G developing a new flavor of breakfast cereal for kids: new Pomegranate- Marshmallow Dream Puffs
b. Ford selling new cars in a new international market, like Cambodia
c. Honda reducing costs by producing motorcycles in huge volumes
d. Apple introducing the next generation i-Phone
e. McDonalds selling French fry grease to lubricate farm equipment engines
f. Philip Morris using cartoon characters to make smoking appeal to kids
g. Unilever introducing a new feature, “shine 29”, in its hair care products