1. Of the various models of social entrepreneurship in Chapter 13, which model does SELCO follow? Which challenges and success factors for base-of-the-pyramid strategies affect SELCO?
2. Is the SELCO business model sufficiently scalable to support its growth goals of tripling their sales? If not, what it do?
3. What proactive actions can help SELCO cross the charsm in the Indian market?
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Reference:
Mohr, J. (2001). Marketing of high-technology products and innovations (3rd ed.). Upper Saddle River, NJ: Prentice Hall.