Blogs for Fortune 500 firms. Website communication through blogs and forums is becoming a key marketing tool for companies. The Journal of Relationship Marketing (Vol. 7, 2008) investigated the prevalence of blogs and forums at Fortune 500 firms with both English and Chinese websites.
Of the firms that provided blogs/forums as a marketing tool, the accompanying table gives a breakdown on the entity responsible for creating the blogs/forums. Use a graphical method to describe the data summarized in the table. Interpret the graph.
|
Blog/Forum
|
Percentage of Firms
|
|
Created by company
|
38.5
|
|
Created by employees
|
34.6
|
|
Created by third party
|
11.5
|
|
Creator not identified
|
15.4
|
Source: "Relationship marketing in FORTUNE 500 U.S. and Chinese web sites," Data from K. Mishra and C. Li, JOURNAL OF RELATIONSHIP MARKETING, Vol. 7, No. 1, 2008.