Of the Big Six media companies, which do you think is most effective and least effective in how they are positioning their brands in the US Hispanic market? What would you recommend, using the strategies presented in our text to modify how they are positioning their brands to reach the Hispanic Market?
Big six : Massive corporations dominate the U.S. media landscape. Through a history of mergers and acquisitions, these companies have concentrated their control over what we see, hear and read. In many cases, these companies control everything from initial production to final distribution